Online marketing services
- WordPress website/blog development and WordPress support.
- Teaching/support for online marketing using a combination of blog, social media networks and website.
- Teacher employed by the eBusiness Club for delivery of courses on ‘WordPress’, ‘Developing website strategy’ and ‘Developing effective web content’
— Rachel Matvijenko (@rgreenmouse) May 3, 2013
While a website is only one of the tools required in the online marketing toolbox, it’s an important element for customer conversion.
The website needs to benefit users by providing them with clear navigation, quality content and images, together with fast-loading pages.
A blog should be at the heart of any online marketing strategy, the place where you establish authority and build trust.
The blog can provide a valuable half-way house between social media interactions and the more formal tone of the website.
Identifying which social media channels are most likely to provide the best outcome can save you much wasted time and effort.
Maximising potential for success comes through establishing the right voice and strategy for different social media networks.
Knowing what could be improved with your current online presence, before undertaking additional marketing methods, is invaluable.
Coming from a background of web development I’m well placed to alert you about ‘road-blocks’ affecting potential of your online marketing efforts. For example, auditing your your website with reference to two of your competitors will help you to understand how you can compete more effectively, often by quite simple means.
Understanding the current potential for online marketing can help you make better informed decisions about future allocation of resources; time and budget.
Price for online audit, to include your online presence alongside 2 competitors, starts at a nominal £125 + VAT. (This equates to approx £25/hour of time spent on analysis and reporting to client).
WordPress websites, blogs and social media support
If you’d like a CMS, content managed system, website/blog I can provide you with one using the WordPress platform. I also run workshops on working with WordPress.com and beyond the basics with WordPress.org.
I look forward to speaking with you soon.
What They Say
Ron Fortuna, Associate Lecturer, University of Northampton
Karen Harewood, The Prince’s Trust
Jeff Clark, Managing Director, Admiral Design and Print
Tripti Gyan, TG Pysiotherapy
Marcus Learoyd, PL Commercial.
@SusanCollini Great presentation at the Business Club: interesting, informative, important. We're all in the social media swimming pool now!
— Jeff Clark (@AdmiralTweets) July 10, 2013
Michael Veary. Qdos Training
Want to learn about site optimisation, try @susancollini – great teacher
— Healthful (@HealthfulDog) September 19, 2012
Tony Huntington, Old Rectory Gardens
Andy Day, Sales Director, Systems 4 Recycling
Sian Pitchford, Tesoro Jewellery
Richard Dodds, Managing Director, RD Associates
Sue Upton, Director, The Orchid Group
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