A blog should be at the heart of any online marketing strategy, playing the role of intermediary between social media channels and website.
Interesting, relevant content on a blog helps create that all important engagement factor which can help make your business stand out from the crowd. The “voice “of the blog can be more informal than on the website, which can be more engaging to a reader in itself.
However, the other main advantage of having a blog, within the website root on the server, is the fact that every time a blog post is published, a new website page is effectively created. In respect of SEO, search engine optimisation, this is a good thing. For up at Google, HQ “pages mean prizes”.
Google ranks sites in their organic search according to how they score across a range of “quality” criteria. More posts = more pages, which so long as the content has relevance to the overall subject of the website, will help effect higher ranking in organic Search results. NB. This is a very brief explanation; there’s MUCH more to it than just that.
I set businesses up with WordPress blogs, because the WordPress platform is simply head and shoulders above any other blogging platform out there. You can visit some of them by following the links below.
Jeff Clark, Managing Director, Admiral Design and Print
There are quite a few different ways to establish a blog and they are increasingly popular for business because of the recent changes in Google algorithms. Google rank web pages based on a number of quality criteria and blog posts can provide much in terms of regular, fresh content.
Blog examples configured by Website Wings
This blog, configured on the WordPress platform quickly gained a following and so the option to turn the blog into a fully functioning website and blog was developed. The flexibility of the WordPress platform together with its SEO excellence, out of the box, has resulted in a steadily growing number of backlinks.
This blog is slowly being developed by the owner into a fully functional website. Working with established social media channels the blog aims to engage the interest of potential customers before introducing them to the e-commerce element of the business.
This blog was configured on the WordPress.org platform. A theme with functionality matching the product layout used in the main website was identified and modified to match company branding. The main aim os the website is to benefit SEO as the main site has much unchanging content.
This is a relatively new blog, started this summer, configured on the WordPress Platform. The newspaper feel to the theme is accompanied by a neat functionality. Take a trip over to check it out and see for yourself.
This was a simple ‘straight out of the box’ installation, for a client who wanted a non-database driven website for his main content, for reasons of security.The blog is there to provide CMS functionality for staff to post updated news. Unfortunately, pressure of work has let this blog slide into the backwaters. But all that is to change in 2012, so I’m told.
This blog was integrated within the main site root to provide a vehicle to share ongoing development in the garden. The owner of the blog is currently struggling with time management and has recently approached us to help them on a regular basis, one the growing season in the gardens is fully underway.