How to rank on page 1 of Google
Before I start working with a client we meet to talk about they’re expectations of working with me. It’s a necessary part of establishing a positive and profitable business relationship.
I carry out an overview of what’s in place already online, whether website, email campaigns, blog, Facebook, Twitter presence etc. When I ask about ‘goals’ I’m hoping they’re going to talk in terms of business development over a period of time. However, if the response is that the priority is to “be on page 1 of Google” my heart sinks a little, because I know that I have an uphill climb ahead to broaden their way of thinking.
I wouldn’t say I get asked “how to rank No 1 on Google” every day, but certainly I get asked once a week. With the recent updates to Google Algorithms, Panda and Penguin, commonly practicsed methods have been undermined, thank goodness. The result has been to level the playing field a bit, giving authenticity a value and a voice.
I am going to write a post on what Matt Cutts, Head of Google’s anti-spam, has to say about how to rank well on Google 2012. However, for now I’ve just got to share this amusing video with you, discovered whilst doing research for the very subject.
In fact, note to myself, the next time I get asked the question I’ve now referred to twice in this short post, so won’t again in case it’s considered spam, I shall send a link to this clever piece of video editing. I’m sure Matt Cutts had a good chuckle, hope you do too.
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