Our blog
Sheds, friends, websites and hindsight
Don’t ask a friend to build you a shed! I’m going to share a little bit about my life outside of work to demonstrate the potential folly of allowing friends to ‘help’ you with building a shed or developing a website. Both share common steps for completion of the project. Project Planning 1. Assess what you have already and decide how it might be improved. When we bought our house it came with this strange building at the top of the garden. As we look out from our kitchen window we often wonder what reasoning influenced...
read moreTips for using LinkedIn to build your business
An experience of using LinkedIn Having already posted a few blogs on the subject of setting up a LinkedIn account and optimising your LinkedIn profile, I thought this story , kindly provided by Stephen Roberts, would give an insight into how LinkedIn can be used to help develop successful business leads. Stephen Roberts is a digital Signal reception problem solver for locations where there is poor broadband or TV aerial reception. Stephen has kindly shared his experience of using LinkedIn to grow his business in order to help other people do...
read moreWhat you can learn at the Dentist about websites
My 5000 chew service I went to the Dentist last week, as I do every six months or so, for the usual check up and 5,000 chew service. As I settled into the horizontal chair, awaiting my examination, I had little idea what you can learn at the Dentist about websites My dentist loves to have a chat, as most do, but I find the conversation tends to be a little one-sided once the probe begins exploring my mouth and wedges of cotton wool fill the space between cheek and gum. Our ‘conversation’ involved my Dentist’s problem with a...
read moreHow to make your website impress Google
How important is a website? Please don’t fall into the trap of thinking, in these heady days of social media marketing, that your website doesn’t matter as much as it once did. A company website may no longer be considered worthy of top billing in your online marketing show, but its role is still very important as the place to turn engaged users into paying customers. Blogging and activity on social media networks now, increasingly, perform the customer engagement role. However, it’s a mistake to neglect what should be a...
read moreIntroducing Wings Academy
If you’re confused and bemused by social media and blogging you can learn skills either online or face:face at Wings Academy. Workshops and tutorials on WordPress are already available, along with practical help for businesses via video-link or over the phone. If you’re looking for a package to help you get up and running with a social media online marketing strategy, check out the Wings Academy business support package. As an established teacher of WordPress, social media and website development in the East Midlands area, as a...
read moreWhat is social media marketing?
Creating engagement is key to success with social media marketing Using social media networks such as Twitter, Facebook and Pinterest to build brand awareness and engage with existing and potential customers is the key to success with social media marketing. The need to market online goes hand in hand with the explosion in the use of the internet for research prior to making a buying decision. If you’ve ever bought goods from Amazon or eBay then it’s likely you checked out the rating of the seller before you purchased? In the same way, people...
read moreChoosing website hosting
Advice for choosing website hosting Identifying the right web host is a more important aspect of establishing an effective web presence than many people realise. Making a well-informed decision about choosing website hosting can save you a lot of headaches further down the line. To an uninformed person it’s more than a little tempting to go for the cheapest price from one of the large hosting companies, of which there are many hundreds to choose from. On the other hand you might feel more comfortable buying hosting from your web...
read more10 tips for better blogging
How to be a better blogger If you thought your days of writing finished when you left education, think again, they’re back! However, there’s no teacher brandishing a red pen to worry about. Your blog should be a the heart of your online marketing efforts, in my opinion, so I’m going to share 10 tips for better blogging to help you present your content in an effective and engaging way. 1. Tone When it comes to blogging the required tone is less formal than on a website; think of it rather like having a chat with someone over...
read moreSEO basics 2013
SEO to DIY Paying someone to provide you with SEO, Search Engine Optimisation services, rather than DIY can be an expensive route to take. I recognise there’s a huge problem with website owners being overcharged for services which fulfil little more than the SEO basics 2013, some of which will be covered here. I’ve been approached by many “distressed website owners” who’ve paid many hundreds, if not thousands, of pounds for their website. Having paid for their great looking design and layout they’re then...
read more10 tips to help engage blog visitors
Tips for better blogging Not just engaging, but keeping the interest of a visitor to your blog can be improved with attention to detail when formatting your post. Well thought out presentation can be key to establishing ongoing loyalty and advocacy. So, I’m going to share 10 tips to help engage blog visitors. Whether you’re writing about a technical subject, updates to industry rules and regulations, or sharing news/reviews of a new product or service, bear the following in mind: Explain post content in the first paragraph...
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