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‘To blog or not to blog’ – Workshop at Icon Centre, Daventry
Yesterday, at the Daventry Icon Centre, I ran a 2 hour workshop for the Federation of Small Businesses aimed at helping delegates decide whether starting a blog would prove beneficial to their business. Pitching the content at the right level is always a challenge, especially when you know nothing about your audience in advance of the workshop. However, I think the smiling faces at the end gave some indication I’d got it about right. We covered a short history of the blog, mechanics and benefits of blogging for business, how website,...
read moreLet’s get blogging
Back at the Corby Enterprise Centre again last week running a Website Wings blogging course, designed to get delegates up and running with a WordPress blog in 2 hours. We were all so engrossed with getting delegate’s blogs set up and running that I forgot to take a photo during the course. Liz and Krys carried on afterwards though, allowing me to snap this photo. Next 2 hour course will be on Thursday 9th March in Northampton. For full details about what’s involved and link for booking a place, visit the Events...
read more10 tips to get you started with a blog
Once you’ve got your blog set up and ready to run it’s not unusual to feel a little nervous about sharing your words with the world. However, when you start publishing posts it’s unlikely you’ll have much of an audience, which isn’t a bad thing while you work on your presentation style. Here are 10 tips to help you on your way you as venture into the world of blogging. First off, it’s a good plan to set some uninterrupted time aside for writing your posts. If you’re using a WordPress blog...
read moreAre you a social media butterfly?
Since the beginning of 2012 there’s almost been a headlong dash by many businesses to activate social media accounts, quick to do and best of all free. However, straightforward set up is not automatically mirrored by straightforward use. Few businesses actually define a policy, or strategy for social media interaction before they start using the channels they’ve set up. The result can be a fairly haphazard approach with regularity of tweets, updates on Facebook, LinkedIn etc., becoming dependant on time availability of the person...
read more10 blogging tips for beginners
Use a good title. Without getting technical, good titles are valuable because they have the power to engage readers, drawing them into the blog post. The title also helps search engine spiders categorise the post for search enquiries. Plan content. Once you get a few blog posts under your belt you’ll find keyboard block, that descends when you start to type, diminishes. However, there’s nothing wrong with jotting a few headers down on a piece of paper before you start. Have confidence. Don’t be afraid to express an...
read moreSocial Media is about establishing more than just connections
There’s increasing awareness of how social media can help businesses establish effective communication with their customers. The number of companies who have connected via LinkedIn, gathered friends/fans on Facebook and Tweet regularly on Twitter is rapidly growing. Added to this, articles abound stating that business leads generated using ‘inbound’ social media methods offer significant financial savings over traditional ‘outbound’ marketing techniques. Many large businesses have found communication via social...
read moreHow to make a website better – part 1
When a website visitor lands on a page it needs to make a good impression. Consider your site pages, both layout and content, from the perspective of a unique site visitor seeking the product or service a search result has indicated they’ll find on your site. The landing page needs to reinforce what’s being sought, quickly It’s a well known fact that site visitors arriving via search results won’t spend long on a web page if they can’t find what they’re looking for, almost instantly. Instead,...
read moreFirst Social Media Huddle at Corby Enterprise Centre
Having arranged the first social media huddle to take place in the Corby Enterprise Centre Pod, the small circular meeting place in the centre of the Foyer, it really did turn into a huddle with 9 of us. I wasn’t sure whether it would turn into a social media support group or a social media self-help group. I think it ended up being a bit of one and some of the other too! Having done quick introductions it was a free for all conversation ranging from individual experiences of using social media, trying to use social media and...
read moreToo much staring at computer screens can make you short sighted
Well, to be fair I’m there already, born like it and therefore a regular visitor to the optician who checks up I’ve been a good girl and not overdone it with my eyes. We always have a laugh, my optician and I, as I try to read the letters on the screen and demonstrate my uncanny knack for guessing wrong! Then we progress to ‘eyes out’, well contact lenses anyway, while he checks the back of my eyes, the roundness of my eyes, the whatever else he checks in my eyes and while having my eyes stared into at very close...
read moreLink building for business websites
Once you’ve got your website up, running and submitted to various search engines then it’s time to look to SEO, search engine optimisation, to help establish your pages as high up the organic rankings as you can. The organic rankings are the free listings that appear on the left hand side of search pages, as opposed to the listings which appear on the right which come under the banner of paid SEO. Building links from other sites to yours is something you should aim to develop, continuously, over time. As the number of links to...
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