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Help search engine robots crawl your website.
For those of you who deal with your own websites I think this video, courtesy of Matt Cutts, is worth a viewing. With the phenomenal amount of traffic on the web these days it’s increasingly important that everything be optimised behind the scenes on a website, enabling search engine robots to gather as much useful information about your content as they can. Enabling robots to crawl javascript and css is now possible, with a few tweaks to robot.txt files being the only requirement. It’s got to be worth doing, whether you DIY or...
read moreWill your web content improve or penalise your ranking on Google?
There’s some new writing on the wall regarding how search engines rank website and blog pages The changes being hinted at seem designed to cut a swathe through content engineered to benefit search engine robots. first and foremost, rather than the actual user. Content that’s engaging for users is likely to become more and more important. Content written primarily for search engines, full of long-tailed key phrases designed to enhance organic search rankings, is something which is more likely to be penalised than rewarded by search...
read moreGetting a blog for your business
Last week I ran the latest in a series of workshop events at the Corby Enterprise Centre, designed to get people up and running with a blog. WordPress is my recommendation to anyone thinking of starting to blog for business, for all kinds of reasons to do with quality, then there’s quality, oh and did I mention quality? You can’t beat it, in my opinion. However, despite the billing WordPress gives, that it’s a synch to set up and run with as beginner, I’ve yet to come across anyone, who lacks some previous web...
read moreUsing YouTube for business
Have you made and uploaded a video to YouTube yet? Many company owners still don’t really ‘get’ YouTube or it’s relevance for their business. Even when business owners admit it might be useful to them they don’t really understand much about it beyond they’ve heard it’s a “good idea” and will help make their company more visible on the web, While it’s true that a ‘well tagged’ video can be more effective than a website page in organic searches, it is not a guaranteed...
read moreWhat is Pinterest?
The best way to describe Pinterest is as an online facility to ‘pin’ images onto one of several virtual Boards. Images, sourced mainly from the web, are ones which you particularly like/inspire you. Simply, you give your Board a title and then set about collecting images to ‘pin’ on it which will then include a link back to source. Other Pinterest users can view your Boards and decide to ‘like’ or ‘repin’ images to their own Boards. The sharing/liking/repining is in the same model as Facebook, Twitter and other social media...
read moreFacebook layout for Pages video tutorial
The new Facebook layout for Pages, rolled out at the end of February, will become compulsory for all Pages from the end of March. Here’s a Website Wings social media video to talk you through some of the new features for Facebook Pages. The annotated video tutorial walks you through a brief comparison between old and new layouts and gives practical guidance for how to set up the new banner, known as the cover photo image, offering much better company branding opportunity. In the new layout the larger banner image, cover photo image,...
read moreFacebook changes to Business Pages
Facebook has now rolled out their new changes for business pages, following the new timeline format already available for personal pages. At the moment business page layout can remain as is, but that option will be removed at the end of March when the new display format will be applied across all business pages. Setting the page (tab) where a visitor lands is no longer an option on the new business pages, with the timeline being default. However, large icons for the tabs (apps) are displayed under the large cover photo. The width of the...
read moreHow to get started with a blog
A blog needs to be at the heart of your social media strategy, providing an interface between the website and social media channels such as Facebook and Twitter. There’s another ‘Let’s get blogging’ workshop planned for Thursday 8th March in Northampton. In 2 hours you can be set up and posting your message to the world. To find out more details about the ’Let’s get blogging workshop’ and to book at place, visit the Events page. Hope to see you there. Other posts on blogging and social media you...
read moreGoogle+ video tutorial – adding people to circles
Having worked with several screencast video software options I’m now launching the first of a series of Website Wings video social media and blogging tutorials. This one takes over from the Google+ set-up tutorial featured elsewhere on this site. You’ll need to have set up a Google+ account to get the most our of this short tutorial. Subscribe to Website Wings by leaving your email address in the box on the right and you’ll receive notification of all future tutorials as they’re published. Don’t forget to make...
read moreWhy businesses need a social media policy
Why do businesses need a social media policy? Many companies don’t welcome the thought, let alone the time required to action one. In my opinion a social media policy should be viewed on an equal footing as the importance of the company health and safety policy. Both can seem over detailed until something goes wrong and blame rushes through the door, followed closely by bad publicity at best and litigation at worst. The use of social media by businesses is set to grow by a huge amount in 2012 as more and more companies experiment with...
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