Social Media

Social Media is the new buzz word for businesses, but it’s been buzzing around for quite a while now. The role of social media for business is that of inbound marketing. The value of social media can be fully realised when operated alongside existing outbound marketing strategies. Direct selling should not be the main aim of choosing to utilise social media channels.

For social media to succeed most effectively, businesses should also run a blog

A blog is an ideal half-way house between social interactions on Twitter, Facebook, LinkedIn etc. and the formal speak of the company website. Engaging with customers on social media channels can provide new opportunities to heighten company awareness and improve customer service.

There’s a step by step tutorial for setting up a Twitter account you can follow.  There’s also a tutorial for setting up a LinkedIn account in a similar format.