Blogging for Business

I get a lot of questions about blogs as most businesses are waking up to the fact that they can help with SEO (search engine optimisation).  Blogs are usually built on what is known as a ‘platform’ and are more often than not ‘open source’ which means the means to set one up are open to all to use, for free. However, before you get too excited and rush off to set up your blog in a couple of hours one evening, I’m going to introduce you to several ‘platforms’ to consider.  I’ll also be talking about the pros and cons of each to help you...