Are you a social media butterfly?
Since the beginning of 2012 there’s almost been a headlong dash by many businesses to activate social media accounts, quick to do and best of all free. However, straightforward set up is not automatically mirrored by straightforward use. Few businesses actually define a policy, or strategy for social media interaction before they start using the channels they’ve set up. The result can be a fairly haphazard approach with regularity of tweets, updates on Facebook, LinkedIn etc., becoming dependant on time availability of the person assigned the role of social media monitor. If...
read moreSocial Media is about establishing more than just connections
There’s increasing awareness of how social media can help businesses establish effective communication with their customers. The number of companies who have connected via LinkedIn, gathered friends/fans on Facebook and Tweet regularly on Twitter is rapidly growing. Added to this, articles abound stating that business leads generated using ‘inbound’ social media methods offer significant financial savings over traditional ‘outbound’ marketing techniques. Many large businesses have found communication via social media channels has increased brand awareness,...
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