How to make a website better – part 1

When a website visitor lands on a page it needs  to make a good impression.  Consider your site pages, both layout and content, from the perspective of a unique site visitor seeking the product or service a search result has indicated they’ll find on your site. The landing page needs to reinforce what’s being sought, quickly It’s a well known fact that site visitors arriving via search results won’t spend long on a web page if they can’t find what they’re looking for, almost instantly.  Instead, they’ll hit the ‘back’  button and return...