Do I need to be LinkedIn?

A question I’m asked quite often is “Can LinkedIn actually benefit my business”? Of course there’s no short answer to this one, but it’s perhaps useful to give a quick overview. LinkedIn has a largely professional membership with over 50% of users being considered business decision-makers. If you’re wanting to make contact with key decision-makers then LinkedIn could be a useful tool for you to harness. LinkedIn provides opportunities to network with an eye to future business opportunities. Unlike Facebook, which tends to be fairly relaxed and friendly in...