Is it keywords and key phrases that make your website perform well in search engines, or something else?
This is a broad subject for consideration and something I get asked about a lot. The answer is not straightforward. Even before you launch, establishing the right key phrases to include in the content of your website will help boost the chances of your site being ranked well by search engines. The theory is that you should choose words and phrases that you would hope searchers, interested in what you have to offer, might put into a search engine. However, it’s not quite that simple. You’re not competing for attention in your local high street, but out there on the www. Even...
read moreQuality content on your website is the key to success
The investment in time and money which goes into launching a website can make the very best of us think twice before embarking on the mission. But an effective website is more than a one-off project. The launch of the website should just be the start of a fresh approach to doing business and it is crucial that any website is updated on a regular basis. There is little point in driving potential new customers to a website which is out-of-date or has simply lost its lustre. In these time-precious days it is easy to put the needs of a website to the bottom of the pile, but it is a...
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