Social Media is about establishing more than just connections

There’s increasing awareness of how social media can help businesses establish effective communication with their customers. The number of companies who have connected via LinkedIn, gathered friends/fans on Facebook and Tweet regularly on Twitter is rapidly growing. Added to this, articles abound stating that business leads generated using ‘inbound’ social media methods offer significant financial savings over traditional ‘outbound’ marketing techniques. Many large businesses have found communication via social media channels has increased brand awareness,...