Marketing with social media. Is it just fairy dust?
Many business people I meet want to believe that using social media as part of their marketing will apply some kind of fairy dust. Sprinkled liberally, social media will just deliver the magic they want to happen. There are also those businesses who are secretly hoping social media will soon disappear, in a puff of smoke, so avoiding the need to get to grips with making it an element of their marketing efforts. I spend an increasing amount of time these days talking to people about the use of social media, although my background is firmly rooted in designing and building websites. Since mid...
read moreIs social media relevant to my business?
It’s still a question many businesses are asking. So how do you decide? Why in late 2010 did Coca Cola reallocate their marketing budget in favour of social media marketing methods? Is it that they consider most of their customers spend their lives sitting in front of a computer obsessively checking their Facebook account for the latest news on what’s hot and what’s not, while knocking back the Coca-Cola to keep them refreshed and awake! Or, perhaps their customers are more the brigade who walk around with a mobile phone fused to their ear, or the hand they continually...
read moreDo I invest more in my website or a blog and social media?
In response to a question I’ve been asked several times recently. I’ll start with a short story. Bristol is a large city in south-west England where the market place for local newspapers and listings magazines is therefore considerable. However, last month the main weekly ‘listings’ magazine for promoting city events decided they were going to quit after two more publications. Immediately following the announcement Tweets about the closure of the listings magazine filled the Bristol Twitterverse and very soon the message had reached a far wider audience. The...
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