Thanking people creates engagement
Positive feedback is one of the rewarding aspects of any job; what you set out to achieve has been appreciated. In addition to my core business of website and blog development I spend time giving talks to business people helping them understand the bigger picture relating to online marketing requirements. Of all the people who spoke to me after I’d presented to the University of Northampton a few weeks back, a lady named Hope stood out. It wasn’t just her enthusiasm to launch the full range of satellites I’d been talking about, the other attribute she demonstrated was a...
read morePopping a few social media balloons
When meeting a client for the first time there’s often a barrier to overcome, that of gaining their trust. Why? Because there needs to be an upfront and honest appraisal of not just the online channels they are using for their business, but the rationale behind their use of them. The first challenge is for me to overcome being perceived as holding a pin, ready to burst their balloon, with the offer of my services as the obvious solution. I’ve got to pay my bills too, but I pride myself in trying to educate people as to the ‘why’ of social media before we even discuss...
read moreMarketing with social media. Is it just fairy dust?
Many business people I meet want to believe that using social media as part of their marketing will apply some kind of fairy dust. Sprinkled liberally, social media will just deliver the magic they want to happen. There are also those businesses who are secretly hoping social media will soon disappear, in a puff of smoke, so avoiding the need to get to grips with making it an element of their marketing efforts. I spend an increasing amount of time these days talking to people about the use of social media, although my background is firmly rooted in designing and building websites. Since mid...
read moreEngage with me on social media
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