Is it keywords and key phrases that make your website perform well in search engines, or something else?

Posted by on Dec 8, 2011 in Better Search, SEO tips | Comments Off

This is a broad subject for consideration and something I get asked about a lot. The answer is not straightforward. Even before you launch, establishing the right key phrases to include in the content of your website will help boost the chances of your site being ranked well by search engines.  The theory is that you should choose words and phrases that you would hope searchers, interested in what you have to offer, might put into a search engine. However, it’s not quite that simple. You’re not competing for attention in your local high street, but out there on the www.  Even...

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Before you do anything to your website look at your Analytics

Posted by on Aug 24, 2011 in SEO tips | Comments Off

Increasingly I’m being asked by businesses to suggest cost-effective ways to improve both the profile of their website in Google and, while I’m at it, suggest other ways of getting more traffic to their site. When I enquire about data they’ve collected from Analytics I often find they have no Analytics in place, or they have Analytics installed but don’t look at them/don’t know what to do! If this, dear reader, is you then take comfort that you are far from alone when it comes to the measuring effectiveness of your website.  OK, so I know it’s all about...

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