Improve engagement on Twitter

Of all the social media channels, I’m particularly fond of Twitter because it lends itself to short, snappy interchanges which can lead to all kinds of interesting conversations.

There are many articles out there about tools, external to Twitter, to help improve “engagement”. However, I’d advise that before looking beyond Twitter itself it’s worth exploring some of those you have actually under your fingertips as you tweet, once you’ve set up your Twitter account.

I’m going to cover 3 ways to improve engagement on Twitter in this post, starting with the one which not only provides strong engagement potential on Twitter, but also can be used beyond Twitter on your blog or website.

Adding photos

People like and respond well to pictures and it’s  easy to get them onto Twitter, so why not use them? You can upload pics from a mobile device, from your desktop, or link to photos on sharing platforms like flickr

To upload a photo to be included with your tweet just choose the camera icon that you’ll see under the tweet box where you type. That will open up a box where you can “choose file to upload”. The photo will then be uploaded to Twitter and a link will appear as part of your tweet.

Now, you can take this one stage further, once you’ve posted your tweet, which is useful for featuring photos or just “useful” tweets in your website blog. So, for example, if you’ve  received a vote of thanks for some work you’ve done, you could embed that tweet as a testimonial. Let’s explore this further…

Embedding tweets

You can embed a Tweet in your website/blog, which then ‘feeds in’ the tweet as in the example below. This was a tweet I made, specifically to then be able to demonstrate the process for  this blog post.

To be able to achieve this –

  • Navigate to the tweet in your timeline,
  • Click on the time of the tweet which you’ll find on the rhs of the tweet itself. That will take you to the url of the actual tweet.
  • Scroll down to underneath the tweet and you’ll see (in pale grey) “embed this tweet”.
  • Click on that link and you will be presented with a tab where you can source HTML code which you can copy paste into your blog/website.

Interestingly, while doing this exercise for your benefit I’ve actually created “engagement” myself. Here’s the response to my tweeted image above, which is great for me as I set up the site for a client, which has now been brought to the attention of  the followers of @ParfittTaylor. As a result I wonder if Keyston Trees will be picked up on the radar by people looking for hedge cutting or tree felling services?

Adding links

Tweets with links are retweeted, RT, far more often than those without, whether to an image or text.  You can add a link to a post on your blog or page on your website, or someone’s else’s blog/website. The trick is to not do it too often, if it’s your own material. If you try to use Twitter as a Broadcasting channel for your products or services, your efforts may have the opposite effect than you intended.

to add a link, just copy the url (web page address) from the web page you want to link to and then paste it into your “compose new tweet” box. Once you publish your tweet the link will appear.

The downside to adding a link this way is the fact that you have to take account of it in your overall Tweet length of under 140 characters. NB All links, posted direct via Twitter, are shortened to a maximum of 20 characters, however long they are in their original format.

Here’s the help page on Twitter for how to post links in Tweets if you want more information.  I’ll also be covering Twitter link-shortening services, in a later post.

The # hashtag

Using a ‘#’ (hashtag) symbol before a word or phrase in a tweet can help connect you with other Twitter users who are interested in that particular topic. Used well the # hashtag can potentially increase engagement because your tweet with a # hashtag may reach a far wider audience than just your followers. You can search for words/phrases preceded by a #, which may bring up tweets about a subject you’re interested in “having a conversation” about. NB. It doesn’t just have to be about your area of business.

The trouble is that the # tag can be and is rather over-used. You’ll see many Tweeters using it so frequently that their tweets can end up as less engaging, rather more spammy. Your followers are less likely to respond positively to tweets filled with # tags, just because you know how to do it!

So there’s 3 ways to help improve engagement on Twitter to explore. Have fun and let me know how you get on. If you’re not following me already on Twitter than please do so to receive more help with using social media. I’m @SusanCollini.

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You can read about the teaching of blogging and social media I do, or read a blog article on an aspect of using blogging and social media for business; Take your pick.

Establishing an effective web presence

Can Twitter benefit my business?

Finding people to follow on Twitter 

Effective tweeting isn’t a numbers game

 

 

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